APLIKASI DATA ENVELOPMENT ANALYSIS (DEA) PADA PERUSAHAAN YANG SUKSES MELAKUKAN INVESTASI TEKNOLOGI INFORMASI




  • APLIKASI DATA ENVELOPMENT ANALYSIS (DEA) PADA PERUSAHAAN YANG SUKSES MELAKUKAN INVESTASI TEKNOLOGI INFORMASI

    (INVESTASI TEKNOLOGI INFORMASI DAN KINERJA KEUANGAN: APLIKASI DATA ENVELOPMENT ANALYSIS (DEA) PADA PERUSAHAAN YANG SUKSES MELAKUKAN INVESTASI TEKNOLOGI INFORMASI)

    Ronny Prabowo

    Universitas Kristen Satya Wacana

    Yayuk Ariyani

    Universitas Kristen Satya Wacana

    ABSTRACT

    This research aims to test whether firms that successfully invest in informationtechnology (IT) financially outperform their counterparts (control group). Successfulfirms are firms that are awarded by two business magazines (Swa and Warta Ekonomi).

    Instead of only using test of mean difference, we also rely on Data Envelopment Analysis(DEA), a mathematical approach to analyze the relative efficiency of individual economicentities compared to other entities. We use CMOM (Computer Model for OperationManagement) for data analysis. Result shows that more numbers of successful firmsreach the absolute value of efficiency (100%) compared to the control firms.

    Keywords: IT investments, Data Envelopment Analysis (DEA), financial performance

    The contribution of information technology (IT) in creating added value bagiperusahaan is one of the controversial issues in the field of economics ofinformation technology. Citing data from various sources, Santoso (2004) showed that the percentage of failure of IT investments in the U.S. and Europe quite tinggi.Dengan articles analyzing studies using firm level data, industry, national danekonomi, Brynjolfsson (1993) found no significant increase in the U.S. economy despite padaproduktivitas there are very large IT investments. TemuanPoston and Grabski (2001) and Hitt and Brynjolfsson (1996) also no positive menemukanpengaruh IT investments to corporate profitability.

    Although many studies support the hypothesis that TIberpengaruh to company performance (Brynjolfsson and Hitt, 1996; Bharadwaj, Bharadwaj, and Konsynski, 1999; Dehring and Stratopoulos, 2002; Davis, Dehning danStratopoulos, 2003), empirical evidence has been conflicting membingungkanpeneliti in analyze the contribution of IT. Carr (2003) even ekstremmenyatakan that IT has become a ‘strategic necessity’ or a mere commodity, dantidak longer a source of competitive advantage. IT investments are very expensive at first, but easily and quickly imitated by competitors at a cost that much more rendah.Selain that IT investments often do not support the corporate strategy that berakibatgagalnya IT investments create value for the company.

    The contribution of IT to be seen whether IT companies could create an untenable keunggulanbersaing (sustainable competitive advantage). Keuanganyang consistently superior performance can be a proxy for competitive advantage Porterian tersebutsesuai with the definition of competitive advantage as’ kemampuanmenghasilkan return on investments is consistently above the industry average (Griffithdan Finlay, 2004). Dehning and Stratopoulos (2002) and Davis, Dehning andStratopoulos (2003) similarly defines the competitive advantage sebagai’melakukan business activities better than competitors’.

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    http://downloads.ziddu.com/downloadfile/9993392/KSIAA-01.pdf.html

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