Pengaruh Corporate Social Responsibility Terhadap Kinerja Perusahaan
(Studi Empiris Pada Perusahaan Yang Tercatat Di Bursa Efek Indonesia Pada Tahun 2005 Dan 2006)
The purpose of this research is to test the effect of CSR on firm financial and market performance. This research is motivated by the fact that there is a lower level of activities of CSR and its disclosure and also mixed results from previous research.
This research used Corporate Social Disclosure Index (CSDI) as a measure of CSR disclosure, based on indicators from Global Reporting Initiatives (GRI). The samples of this research are 77 public firms listed in Indonesian Stock Exchange (IDX) year 2005 and 2006
Relatively lower score of CSDI shows that CSR disclosure in firms’ annual report is still low. This may due to there is still no mandatory rules regarding CSR disclosure in Indonesia and the lack of firms’ awareness of the importance of CSR and its disclosure in annual report. Test results show that CSR disclosure have positive and significant effect on Return on Equity as a measure of financial performance, but CSR disclosure do not has significant effect on cumulative abnormal return (CAR) as a measure of market performance.
Keywords: Corporate Social Responsibility; Return on Equity; Cumulative Abnormal Return
Corporate social responsibility (CSR) is the claim that the company not only operates for the benefit of the shareholders (shareholders), but also for the benefit of the stakeholders in business practices, namely the workers, local communities, governments, NGOs, consumers and the environment. Global Compact Initiative (2002) calls this understanding with the 3P (profit, people, planet), that business goals are not only looking for profit (profit), but also the welfare of people (people), and ensure the sustainability of this planet (Nugroho, 2007).
In Indonesia, the awareness of the necessity of protecting the environment is governed by the Limited Liability Company Act No. 40 of Article 74 in 2007, whereby companies that do business in the field / related to natural resources required to conduct social and environmental responsibility.
Jurnal Simposium Nasional Akuntasi XI (SNA 11)