PENGARUH EXTRINSIC MOTIVATION, ABSORPTIVE CAPACITY, DAN CHANNEL RICHNESS TERHADAP SIKAP INDIVIDU ATAS PERILAKU SHARING KNOWLEDGE
Universitas Jenderal Soedirman
In this new era of technology, information can be obtains easily, and can be share in many situations. The usefulness of information can improve and applied in very flexible terms. The objective of this study is to examine the effect of extrinsic motivation, absorptive capacity, and channel richness to sharing knowledge attitude. All of variables are measure with 5 Likert’s Scale, that adopted from Kwok and Gao (2006) work’s. This research is using purposive sampling method to choose the sample. From 100 questionnaires that had been gather from information technology students in Jakarta, only 72 that could be include to the observation.
The result using multiple regression equation indicate that all of the hypotheses are can not reject. Additional test with independent samples test show that there are no significant different among male and female to extrinsic motivation, absorptive capacity, and sharing knowledge attitude, only channel richness variable that show significant.
Keywords: extrinsic motivation, absorptive capacity, channel richness, sharing knowledge.