Implementation of Revenue Management: Core Concepts in Hotels of Western Australia

[wpfilebase tag=file id=202] Implementation of Revenue Management: Core Concepts in Hotels of Western Australia Yen Doan, Nadezhda Eliseyeva and Ahmad Fareed Ismail 641 Wellington Street, Perth, 6000, WA [The 2nd International Research Symposium in Service Management] Abstract Revenue management (RM) is a methodology of enterprise profitability maximisation through several concepts including yield management techniques. This…